What Makes Direct Sales
a Great Career Choice for Moms?
Networking Made Easy: 8
Tips That Work!
Networking Made Easy: 8 Tips That Work!
Networking can be fun (no, it’s
really true!). It is sometimes a necessary business
development and marketing function and a chance to
let your community know you exist. It can be
enjoyable and beneficial by meeting new contacts,
creating alliances and making supportive
friendships. However, sometimes these networking
groups and functions can be a waste of time. Use
these 8 tips to make your efforts more successful!
1.
Be wise.
Choose the organizations you
belong to by asking yourself: What do I need to help
my business grow? Don’t spend time going to things
that “might” be beneficial. Know upfront if it’s a
group or function that can help you.
2. Have a goal.
Be prepared! Know what you want
out of the function or group before you go. You will
achieve more if you have a plan. You will also go
home feeling more confident and successful if you
meet your goal!
3. Do some digging.
Know what the group does before
you get there. Ask questions and understand how the
group runs. Some groups may be more rigid with
regard to how much self-promotion is possible;
others provide space to display your promotional
material and business cards.
4. Be prepared!
Have plenty of business cards.
You may need to write down a name and address, or
scribble yourself a reminder. So make sure you have
the right tools to suit the event, don’t just rely
on your memory.
5. Make conversation. Build
relationships.
Ask some good questions that
allow you to find out a bit about the person and
their business needs. Become a great listener. You
are there to get to know people – not to sell to
them on the spot.
6. Search out key contacts.
Don't wait for people to come and
talk to you. If there is someone in particular that
you would like to meet, seek them out. Share with
them what you might have in common. The best
conversation starter: An open-ended question. It
will help get the ball rolling to learning more
about them.
7. Take notes.
Take quick notes to remind
yourself to do anything you may have promised, or to
remember a particular conversation you have had in
more detail. Don’t trust your memory—write it down!
8. Follow up.
Following up after the event is
key. This is where the real deals are made. Be sure
to do any follow up required and make it a part of
your standard networking practice.
Need a lot of bookings? (We
happen to know this technique works well!)
Try this: Assemble a nice basket or gift box of your
products. Make it very attractive. Take it to a
small local retailer and ask if you can set up a
daily display raffle. Set up a table with raffle
tickets for participants to fill out. Get their
name, phone number, email, etc. Be sure to ask:
Would you be interested in more information about
XYZ company? This will open the door to allow you to
contact them to set up future bookings, send
catalogs, etc.
If your products are enticing, you
can gather a huge number of raffle slips in a short
amount of time. You should let the winner know
they’ve won and then keep the rest of the slips and
contact the people to set up bookings. This is a
very successful method of getting lots of bookings
in record time!
If you do not
wish to set up a table or leave the products, you
can take a nice digital photo and put it in a flier
with the offer. Be sure to put it in a plastic
menu-type holder (available at most office supply
stores) and display it prominently next to your
raffle slips. You can return to collect the slips.
Countering
Objections...
Make the Sales with These Comebacks!
Selling can be fun, challenging, profitable and
frustrating.
It order to make it a little easier, be prepared
with responses to
some common objections:
I can buy it cheaper
elsewhere
Can you get it with
the same advantages
(ingredients, etc.)?
Is it actually the
same thing that you are buying
elsewhere?
I can't afford it
Let me show you how
it would be more cost-effective
in the long run
Let me show you how
long it will last
Let me show our
payment options
We do offer discounts
under the following
circumstances
There will be a price
increase on this soon
Let me show you how
you could get it at a
big discount (recruiting prospect)
It won't work for me
Tell me more about
what you need
Why do you feel it
won't work
We offer a money-back
guarantee
I'll think about it
Is there additional information
I can give you to help you decide?
Here's a sample you
can try
We have a special
promotion for a limited time
What questions do you
still have?
I don't like
_________ about it.
Can you tell me
specifically what you don't like?
In what way would you
like it to be different?
Once you have
prepared yourself for most of the common
objections you hear, you can counter them easily and
help your prospect make an informed decision.
A large part of
selling is listening, assessing and making
recommendations to your customers. If you really
care about
helping them solve a problem versus just making a
sale,
they will be more comfortable buying from
you...again and again.
Direct Sales
Tips... PUMP UP YOUR BIZ!
Dialing for
Dollars
Are you spending enough time following up? You probably
work like crazy to get good leads, have interesting
promotions and book sales events. But are you so busy
focusing on getting NEW leads that you forgot about OLD
ones?
Your "warm"
leads (leads who have already met you/ bought from you,
etc.) are the best source for new business...and new
recruits. If they have purchased from you, then be sure
to put them on your priority list for follow-ups. If you
contact each warm lead each month (by phone, email or
mail) you will certainly find yourself with higher
sales.
It's easy to
forget, get busy, get re-focused, etc., however if you
establish a "tickler file" to keep yourself on track you
will find it much easier. These files can be physical or
electronic and will keep you in constant contact with
your customers and potential customers.
Another
method is to send out a monthly newsletter with a
special promotion that expires by the 25th of the month.
By having it expire by the 25th, it will allow you to
end the promotion, send out all orders and develop a new
promotion/newsletter for the next month.
Education
vs. Sales
If you are
offering your customers catalogs, fliers, coupons,
freebies, etc. you are selling to them.
However, if you are offering your customers information
to meet their needs, you are educating them. No one
likes to be sold to. We all like to know how to solve
our particular problems.
If you are
not providing an information-based marketing program to
your customers, consider doing so . It can be as simple
as a newsletter sent via mail or email. Write a one-page
solution to a
common problem targeted to your product line.
For
instance, acne can be relieved by various methods--list
several, including your product line of acne items. Or,
child development milestones--what should you expect at
one, two, three, etc. You can
also provide the appropriate toys from your product line
for each age group. You can find the information to
include by just surfing the web. However, be sure to
write your newsletter in your own words. Do not
plagiarize or cut and paste topics into it.
If you give
your customers relevant information plus a little sales
&
marketing, you will likely get a customer who not only
actually reads your newsletter...but appreciates it,
too!
For more information on building a $100,000 direct
sales team,
use the techniques in our Direct Sales Power Series:
www.directsalespower.com
New Recruits?
Excited new recruits to your team can quickly become
confused, frustrated quitters before they ever really
get the chance to fly. New direct sales recruits are
anxious to get started earning money, confidence with
their products and a steady business
growth. But are you setting them off on their own too
soon?
Many sellers
we consult with offer to help their new recruits with
their first party or two. Once the recruit has a party
booked, the recruiter attends to assist and guide them
until they feel comfortable. However, some of the most
successful sellers we work with go one step better: they
offer a
New Recruit Practice Party.
Each of your
new recruits could be invited to such a "practice
party." This party would involve each of the new
recruits you've signed up that month. Each of these new
recruits should invite two people to attend the practice
party. Having friendly faces in the crowd always helps
to steady jitters.
The party
should include their friends/relatives and possibly a
couple of your own more successful and seasoned team
members. The team members can offer valuable advice and
tips to newbie recruits for boosting their sales, how to
present, ideas for party games, etc. They will be
excellent at "critiquing" the newbies and
offering useful and applicable tips.
These
parties should be segmented so each recruit gets the
chance to do a part
of the presentation. The presentations should be divided
up and each recruit does
a separate item, service, etc. They should each be
involved in the sales part
of the presentation (usually toward the end).
These
parties are fun and relaxing and perfect for new
recruits to "get the bugs out" of their presentation skills, sales skills, etc. The
guests should be informed that it is
a practice party and everyone will feel more relaxed
knowing that fact. Guests are at
ease and the newbie sellers will feel more freedom in
giving information, showing the
products and practicing their sales skills.
Recruits
will feel much more comfortable knowing that they have
this practice party
(or even two) in order to develop their confidence and
skills before setting off themselves.
Since it won't be billed as a "real" sales party it will
set them at ease. Of course, it should
be a selling situation as well. It should be productive
financially but very casual and
easy-going (read: lots of laughter, a few goof-ups, but
ultimately a confidence builder!).
As their
recruiter you can attend the party to offer them tips,
suggestions on their
techniques, etc. This can be done after the party at a
personal consultation session
or as a group session after the party. This is when the
seasoned team members should
offer their own ideas on how to run a profitable party.
Recruits can learn from others'
mistakes and their own triumphs.
Some sellers
even go so far as to pair up a newbie with a seasoned
team leader.
They work together until the new recruit feels
comfortable on her own. Using this
tactic helps get the newbie off to a faster start, earn
more at her parties and streamline
her party/presentation skills. Remember, an earning
recruit is a happy recruit!
For more information on building a $100,000 direct
sales team,
use the techniques in our Direct Sales Power Series:
www.directsalespower.com